The Story –
P&G was looking for packaging for the launch of various beauty kits comprising of various products from their Total Effects, Regenerist, Anti-ageing, and White Radiance range.
Our Brief –
To develop packaging which is compact and sturdy with a premium appearance for various kits.
The Solution –
We adapted an existing design: Lid and Tray box, with our innovative style of material construction to create a sturdy, premium, and multi-level storage pack for the neat arrangement of multiple products, secured with an outer sleeve.
Each type of kit could be differentiated through the sleeve’s color.
