Concept Name – Auto-partition Pack

Product Type – Food

The Story –

Hershey’s India was looking for packaging to launch a festive pack showcasing their Chocolate and Strawberry flavoured Syrups.

Our Brief –

To develop a festive pack for dual flavoured syrup bottles.

The Solution –

We adapted an existing concept from our design library – Auto-partition pack, which is a sturdy box with self-forming, in-built partitions which eliminated the need for separate inserts and showcased the different variants.

In addition, the box was designed with a side ridge which protected the damages of the packaging during transit.