The Story –
Beiersdorf was looking for packaging which could present their product: Nivea Men Deodoriser in a different format and have a unique shelf appeal.
Our Brief –
To develop a new style of packaging for a unique shelf appeal.
The Solution –
We adapted an existing concept from our design library: Slider pack, which has a sliding mechanism aiding in the unveiling experience. We further optimized the pack for quick assembly at the client’s packing line.
