The Story –
Nestle was looking for packaging for the launch of Les Recettes de L’Atelier, their premium range of artisanal chocolates.
Our Brief –
To develop packaging which showcases an assortment of multiple chocolate bars with the provision of segregation and premium unveiling experience.
The Solution –
We developed a book-style opening pack with a neat arrangement of multiple variants of chocolate bars. On opening, the pack had an additional panel for displaying information about the different variants.