The Story –
Nestle was looking for packaging for their limited edition Masalas of India, multi-variant Maggi instant Noodles on E-commerce platform Paytm Mall.
Our Brief –
To develop packaging which showcases an assortment of multiple variants of Instant noodles, with the provision of segregation. The pack needs to be sturdy to withstand any damages during transit as it would be sold solely through Ecommerce, without any tertiary packaging.
The Solution –
We adapted an existing concept from our design library: Auto-partition pack, which is a sturdy box with self-forming, in-built partitions which eliminated the need for separate inserts and showcased the different variants.
In addition, the box was designed with a side ridge which protected the packaging against any damages during transit.
