The Story –
Wipro had an existing product Glucovita Bolt tablets and was to launch an equivalent product Glucovita Jelly Bolt to present the goodness of their idea of energy boosters in another format.
While Glucovita Bolt was packed in a plastic tube as a pocket-friendly and portable pack for children; they were looking for similar packaging for Jelly Bolt in a paper which would distinguish it from the former and had a different shelf appeal.
Our Brief –
To develop packaging which is compact and pocket-sized for portability and has a unique shelf appeal.
The Solution –
We developed an octagonal pack with multiple branding panels, giving it a cylindrical appearance, which was compact, pocket-sized, and portable with ease of dispensing as required. The pack had a unique shelf appeal due to its shape and multiple panels of branding.
