The Story –
Colgate Palmolive was looking for a Counter-top display solution cum dispenser with branding and visibility of contents from either side. The solution was to be designed for traditional trade and required provision for hanging as a shelf display.
Our Brief –
To develop a counter top display solution for toothpastes which provided multiple panels for branding and dispensing.
The Solution –
We adapted an existing concept from our design library – Intermesh pack which is a book-style opening pack, that doubles up as a counter-top dispenser with provision to display branding and products on both sides.
We also added a key-hole as a provision to hang it as a shelf display solution.
