The Story –
Cafe Coffee Day was looking for packaging which could be adapted for their food items: Burger with corresponding accompaniments, for takeaway and delivery options.
They wanted the packaging to have a freebie element for user engagement and brand retention. The packaging was to be designed for take-away, delivery and required easy and quick assembly while securely holding the contents.
Our Brief –
To develop packaging which could hold its food item: Burger, have in-built partitions to pack additional complimentary items like ketchup pouches, etc., along with a freebie which could help in user engagement and brand retention.
The Solution –
We adapted an existing concept from our design library: Auto-partition pack, which is a collapsible, easy to assemble packaging with self-forming, built-in partitions which helped in neat presentation of the packed food items: Burger and corresponding accompaniments.
The pack aided in the quick and easy assembly while securely holding the contents in place during transit. The pack had a detachable coaster of characters serving as collectibles for brand retention and user engagement.
