The Story –
Mondelez India was looking for packaging based on the theme of Valentine’s Day, which incorporated elements such as flowers, hearts, writing love notes, etc. The packaging also needed to be tamper-evident.
Our Brief –
To develop packaging which celebrates Valentine’s Day along with a provision for writing a personalized message.
The Solution –
We adapted an existing concept from our design library: Integral pack with 3D window, which is a collapsible, easy to assemble pack with multiple layers and cut-outs like hearts, flowers based on the elements of Valentine’s Day, along with the provision of writing a personalized message, while tamper evidence was provided through a chain tear feature.
Since 2015, we have been exclusively developing different versions for this style of packaging for Cadbury Silk Valentine’s Day Limited Edition Pack.
